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Ashwin Jaiswal

Driving AI Transformation - Consumer Business, AI Innovation & Digital Transformation leader, Spark NZ

Ashwin Jaiswal is a seasoned AI and Data Transformation leader, currently spearheading AI and Agentic AI–driven innovations at Spark NZ. For past 4 years, he has been leading the design and deployment of multiple AI and GenAI solutions for Spark’s Consumer Business, including New Zealand’s first in-house-built GenAI agent assistant at scale, in 2023. All these AI-solutions empower thousands of contact-centre agents and support millions of live customer interactions & have been consistently delivering multi-million-dollar revenue uplift, significant operational efficiencies, CX transformation, and double-digit gains in NPS and CSAT—setting new benchmarks worldwide.

With over two decades of global leadership experience as a Global CIO, VP, & senior technology executive across US, Europe, &Asia, Ashwin has a proven track record of leading large-scale, complex technology transformations that consistently delivered measurable business impact for Fortune 500 giants such as AT&T, Vodafone, BT, Tesco, Deutsche Telekom, Reliance Group, Singtel, and ECU-Worldwide. While concurrently pursuing his PhD in AI, in recent years Ashwin’s focus has been on leveraging AI & emerging technologies to reshape and reimagine digital transformations, amplifying enterprise-wide adoption of AI innovations, where AI & humans collaborate seamlessly to maximize commercial outcomes & CX excellence, at scale.

At the Future CX Summit, Ashwin will share lessons from taking AI from proof of concept to real business impact—illuminating both the triumphs and trade-offs from a national-scale telco transformation journey.

Day 1

3:00

Taking AI Beyond Experimentation to Real Business Impact – Spark’s AI-Powered Contact Centre Transformation

  • Lessons from leading, building, and deploying multiple pioneering in-house GenAI call centre solutions across New Zealand

  • Why so many AI initiatives globally fail to move beyond POCs — and how Spark’s PhD research-led AI strategy enabled measurable business outcomes (slight change

  • Redefining the agent role with AI — balancing automation, human empathy, and long-term CX value

Day 1

3:00

Taking AI Beyond Experimentation to Real Business Impact – Spark’s AI-Powered Contact Centre Transformation

  • Lessons from leading, building, and deploying multiple pioneering in-house GenAI call centre solutions across New Zealand

  • Why so many AI initiatives globally fail to move beyond POCs — and how Spark’s PhD research-led AI strategy enabled measurable business outcomes (slight change

  • Redefining the agent role with AI — balancing automation, human empathy, and long-term CX value

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